10/20/2023 0 Comments Download business introduction![]() From there, the text progresses from ethics to marketplace to structure to strategies to finance. The first chapter lays out the principles of business. There is an obvious flow within the text. Further, the study guide that’s available for each chapter is very useful, too. The online version of the text is designed in a way that each module in the chapter is on one page, which ends needless scrolling for information. Additionally, each chapter opens with learning outcomes listed.Įach chapter is divided into smaller sections, which makes the chapters more reader and learner friendly. There is an introduction that sets the stage for the major concept(s) that will be discussed in the chapter. Further, this text is written in a way that flows well and is easily understandable to the lay person.Įach chapter in the text follows the same basic outline. However, the structure of the book is such that updating areas would be easy to implement.Įach chapter contains a “key terms” section where terms from each chapter are defined. With that said, there’s not too many areas, as far as foundational principles are concerned, that become “out of date”. This text serves as an introductory text for business. The authors do a great job or presenting content in a way that appears to be free of bias. To my knowledge, this text does not contain any gross errors. This book does a fantastic job of covering every possible aspect of business (from finance to labor management, to technology, and so forth) in a very concise and succinct way. Reviewed by Zachary Ward, Assistant Professor of Health Administration, University of Southern Indiana on 4/18/22 Journalism, Media Studies & Communications +.
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